Problem Diagnosis
Identify your brand's specific growth gaps. Before discussing formats or budgets, use this tab to analyze historical Fashion Store data. By looking at quarterly, Year-over-Year (YoY) trends, you can pinpoint exactly which local markets are decelerating and whether your primary challenge is acquiring first-time buyers or retaining existing ones.
Select a brand to start
Analyze your brand's ability to acquire first-time buyers. This tab displays a multi-year, Year-over-Year (YoY) view of your new customer growth, utilizing a quarterly timeframe to smooth out short-term seasonal noise. Use this chart to quickly identify if your overarching customer acquisition is accelerating, or if it is stagnating and requires immediate marketing intervention.
New Customers - 3-Year Trend
Monitor your retention and repeat purchase momentum. Returning customers are often the primary driver for overall GMV growth. This view plots your returning customer base over a three-year period. Use this data to determine whether your brand is successfully keeping past buyers engaged or if you are experiencing a high drop-off rate and need a campaign to re-activate them.
Returning Customers - 3-Year Trend
Pinpoint exact market opportunities. Market-level differences drive the majority of campaign value. This tab breaks down your macro customer trends into specific core countries (e.g., DE, CH, NL). Use these country-level breakdowns to understand exactly which local markets are decelerating and where your investment is most needed to drive customer acquisition.
New Customers - Country-Level Performance (YoY Growth %)
Returning Customers - Country-Level Performance (YoY Growth %)
Contextualize your growth against the broader market. Historical performance alone is sometimes insufficient to support a diagnosis, especially for newly onboarded brands or untested markets. This tab compares your customer acquisition and retention rates against relevant peer benchmarks. Use this view to accurately size your growth problem and set realistic targets when your own historical data is limited.
New Customers - Average Peers Performance
Returning Customers - Average Peers Performance
Turn data into a clear, actionable diagnosis. This tab automatically interprets your quarterly country and customer trends to explicitly flag your biggest problem areas. It provides system-generated insights (e.g., "🔍 Problem area is New Customers" or "🔍 Driven by Returning Customers"), shifting your planning from a generic GMV ambition to a concrete, customer-led action plan.
Campaign Objective
Translate your diagnosis into an actionable target. Based on the data from the previous step, explicitly select the objective that solves your growth gap. Choose New Customer Acquisition to expand your market share by targeting users without a recent purchase history, or Returning Customer Growth to re-engage your past buyers and drive an additional sale.
New Customer Acquisition
Expand your market share by targeting users without a recent purchase history
Returning Customer Growth
Re-engage your past buyers and drive an additional sale
Cross-Sell
Target buyers in one category and encourage them to purchase in a different category
Inventory Push / Product Boosting
Drive pure sales volume (in units or revenue) without focusing on customer acquisition
Strategic Intent
Determine the core purpose of your investment. Campaigns fail when they try to mix two different types of value. Choose Direct Response to capture existing demand and drive immediate, measurable sales. Choose Brand Equity to create future demand by shifting long-term customer perception. You must select one primary intent to ensure your campaign is steered and measured correctly.
Branding (Demand Generating)
The Logic: Creates future demand by building long-term brand recall, emotional relevance, and shifting customer perception.
Direct Response (Demand Capturing)
The Logic: Captures existing demand to trigger immediate, measurable sales rather than proxy metrics.
Growth Targets & Budget
Place value before cost. Shift the conversation from "How much do you want to spend?" to "How much do you want to grow?". Define your customer growth ambition (e.g., "+5 p.p. Growth") and let the system automatically calculate the required budget based on your historical Cost Per Acquisition (CPA) and projected Lifetime Value (LTV).
New Customer Acquisition
Growth Ambition
Budget Calculation
Returning Customer Growth
Growth Ambition
Budget Calculation
Value Proof: Short-Term Uplift vs Long-Term Impact
New Customer Acquisition
Returning Customer Growth
Campaign Setup
Structure your campaigns for strict outcome steering. To optimize for actual sales rather than budget pacing, this step automatically sets up granular, isolated campaigns (N-Codes) per objective and country. It applies strict audience targeting (excluding existing buyers for "New" campaigns) and disables default budget-exhaustion algorithms so the system can prioritize efficient conversions.
Campaign Set Up
Campaign basics
Provide us with some additional guidance
Set
💡 Increase the budget by 10% to gain approximately 2% more clicks
Refine your bidding strategy to meet your campaign goals
Automation
Automated setup optimizes campaign performance by eliminating manual configuration
Automated N-Code Generation
Automatically splitting the campaign into individual N-Codes per country and per objective
0% - Generating N-Codes for all markets...
✓ N-Codes generated successfully
SKU Selection Mode
The system pulls best-sellers and high-CVR items automatically.
Choose specific SKUs for your campaign.
Targeting Toggles
SQATE audience integration based on your campaign objectives
Users who have never purchased from your brand before. They will be targeted exclusively with acquisition messaging to drive first-time conversions.
Users who have previously purchased from your brand. They will be targeted with retention and cross-sell messaging to encourage repeat purchases and increase lifetime value.
Creative Upload Grid
Upload multiple creatives to enable continuous rotation and testing
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Pacing Guardrail
Controls how the system manages budget pacing during the campaign
When enabled, the system prioritizes cost-efficient conversions over uniform daily budget spend. This ensures your campaign focuses on acquiring customers at or below your target CPA, rather than exhausting the entire budget.
Campaign forecast
Based on your settings are guidelines
Reporting & Results
Value Communication & Closed-Loop Feedback
What we want to do: Prove the delivered business value to the partner and feed the learnings directly into the next planning cycle.
Intended Use: Generate the final campaign narrative. Visually compare Planned vs. Delivered Customers and Target vs. Actual CPA. Shift the end-of-campaign conversation away from simple scorecards to a strategic discussion centered on the projected 12-month LTV ROI generated by the campaign.