Monitoring
Close the loop and prove long-term business value. Evaluate the true financial impact of your campaign by comparing your actual CPA against your targets. Use this tab to review the Short-Term Uplift alongside the projected 12-month Lifetime Value (LTV) of the newly acquired or returning customers, feeding these concrete learnings directly into your next planning cycle.
Campaign Line Level
| Campaign | Impressions | Clicks | CTR (%) | Conversions | Conv. Rate (%) | Spend (€) | CPA (€) | Revenue (€) | ROAS |
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Detail Level
| Campaign ID | Description | Campaign Line ID | Country | Gender | Ad Type | Freetext | Budget (€) | Viewable Impr. | Clicks | CTR (%) | Total PDP Views | PDP View Rate (%) | New Customers | Returning Customers | GMV (€) | ROAS | LTV (12-Month) (€) | Average Order Value (€) | Average Frequency | First Order Value (€) |
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